Worth New York is a high-end luxury direct-sell fashion brand sold nationally. We partnered with Worth on re-branding from tone of voice, look/tone/feel, photography, video, collateral as well as digital and social media programs.
For the Spring 2016 season we used our learnings and assets from the previous year, to really hone in the best in class assets to create for this brand.
(1) Campaign Video :30/:15
(18) GIFS & Video Shorts for Social Media
(1) Brochure (7 Campaign Images)
(1) Look Book -Online (65+ Images)
(1) The Magazine (a new addition for the brand)
BTS /Additional Photography for Web and Social Content
Additionally - for website content, to compliment Spring and perpetuate brand interest, we also produced continuing brand content for:
THE CRAFT: A deep dive series in Worth and the life of a garment
THE WOMEN BEHIND WORTH: A spotlight on the Miami Worth Stylist Team, which is part of growing content series. Miami is 1 of 5 in this series.
Nordstrom Rack was a client for a full calendar year. In that time we produced all online, digital and social content, radio (english and spanish), OOH (billboards, transit, and city take overs), Cinema TV Spots, Consumer Print, and In-Store / POP Displays.
This video represents a compilation of all of this work.
AVON Beautiful Stories was the concept for Representative recruitment. The idea was to capture real reps, real women and their success stories as AVON Representatives.
We casted from each of the AVON regions, interviewed each woman and selected based on the most compelling and interesting stories. We than scripted and concerted each spot so we could remain as close to their reality as possible.
Than off we went!
We hired documentary film director, Doug Keeve and partnered with him to bring to life these amazing women.
In the course of a year, we captured 16 women's stories and travelled to Buenos Aires, Prague, The Phillipines, and New York City.
The media placement ranged from broadcast, print, and online social media programs.
We also created original music to reinforce the branding.
